Googlebombing George W. Bush.
I read about this last week on the register what happened is that a group of webmasters got together and decided to link to George W. Bush’s website with the words “failure” and “miserable failure” as the anchor text. If you create enough of these links you start to rank very highly on google. This group have now gotten good ol’ George to number 1 for both searches!
Google call it “Googlebombing” and have a blog post about it
Googlebombing blog.
Now if only we could get Internet Explorer to the top of “dodgy software”.